Last Friday I finished up my website makeover for the Vernon National Shooting Preserve. This was a fun project for me, as I am an avid upland hunter and I trained and hunt with my two German shorthaired pointers.
First, I helped them migrate their site over to new hosting that would be more secure and also have faster load times. Both are crucial to a well running business website.
The business owner’s main complaints with their old site was that it didn’t look good and it was unorganized. Because of that, it was difficult for them to maintain.
VNSP’s website was already built in WordPress, so the first thing I did for them was install a new premium WordPress theme. I like to work with the SmallBiz Dynamic theme, because it is perfectly suited for small business, both in terms of SEO and in terms of the easy user-friendly interface to make changes and updates.
The new homepage has a beautiful image slider that highlights some of the activities that are available to guests at the shooting preserve. I also integrated a email marketing sign-up form so they can collect emails for their updates and monthly newsletter.
Contact information, including the phone number and the email are listed prominently on each page of the website, as well as on the Contact page. A revised logo tells visitors to the site right away that Vernon National is a shooting and hunting preserve.
I reorganized the navigation so that each of the services they offer are conveniently located under one drop-down menu that is easy to find. I think visitors to the site will be able to find what they are looking for much more quickly with the new layout.
Events are now organized in both an events calendar, as well as listed in more detail under the Events category in their blog. Visitors can use the Google map to help get directions to their rural location.