Recently, I met with a client to discuss their online marketing strategy. One thing I recommended was the GetFiveStars testimonial builder tool.
GetFiveStars lets me collect great feedback and testimonials from my clients. Since I’ve starting working with it, my referrals have increased and I’ve gotten a lot of business as a direct result of my prospective customers reading the testimonials. People seem to really love it and everyone is always asking me how I got those “stars on my website.”
My client agreed GetFiveStars was a great idea and said, “Let’s do it.”
A few days later, I got the following email from the client:
After much discussion, we realize that 5 Star is not what we want for our website. It’s not that type of business that benefits from star ratings – rather testimonials are great and should be added but not by a rating system. Their are enough other avenues like Google where people can rate places rather than on the website.
GetFiveStars is one of the best tools in my toolbox
Wow, that really bummed me out. The GetFiveStars testimonial tool is simply one of the best things I have to offer clients right now– for so many reasons. It was obvious to me that they misunderstood what it’s all about.
Get in the driver’s seat when it comes to your online reputation
It’s correct that there are a lot of other avenues, like Google Places, where people can rate your business. That, however, is exactly why you need to be proactively managing your online reputation. You might be the best business owner in the world and you might have hundreds of happy customers out there, but I can guarantee you that happy customers aren’t jumping to their computer to leave you a great review.
Don’t wait for unhappy customers to review your business
Who will leave a review? That one unhappy customer, who for whatever reason, had a not-so-great experience. We see it all the time. The people making noise are the ones who had a bad experience.
When a customer leaves you a bad review on one of the major online sites such as Yelp, Foursquare, Google Places or Yahoo, you are quite literally helpless to do anything about it. It’s there forever until the reviewer decides to take it down– which may be never.
Reduce the chances of a bad review on a major review site
GetFiveStars greatly reduces the chances of that happening, because it provides a simple, fast and easy way for you to follow-up with your customers after the sale or service. Sometimes people just want to be heard. This gives your customers a chance to air their grievances with you, before they feel compelled to go complain about you on another online review site.
Additionally, it’s a fast and easy way for you to solicit positive feedback from all of your satisfied customers– and get the feedback posted to your website, without you having to lift a finger.
Here’s how GetFiveStars works:
GetFiveStars is very straight forward. After working with a customer, you enter their email address into your GetFiveStars dashboard. The customer then receives a customized email asking them to provide you with valuable feedback on their experience with your business. If the customer had a good experience and provides you with positive feedback, then the system can be set to automatically post the review to your website for the whole world to see. Easy peasy.
On the other hand, if for some reason the feedback is not so great, then you will be notified and can follow up accordingly with your customer. In all likelihood, you’ll be able to resolve the issue– avoiding the potential for that person to go elsewhere to air their grievances.
I advise my clients to post even the sub par reviews. It makes the feedback more authentic and it looks more credible to potential customers when they’re researching you.
GetFiveStars helps build online reviews on Google+, Facebook, etc.
Any customer who initially provides you with positive feedback is then asked, if they are so inclined, to leave you feedback on one of the larger online review sites. You can link your GetFiveStars account with Google+, Facebook, Foursquare, CitySearch, Yellow Pages or many other sites of your choice. The customer can choose which site he or she wants to review your business. This is a HUGE benefit. The more sites you can get good reviews, the better. And since the request is only sent to customers who gave you positive feedback, they will likely also leave you good feedback on the review sites.
GetFiveStars actually improves your search engine rankings
Not only are reviews on the major review sites important, but these days Google wants to see real testimonials on business websites. Google is rewarding businesses that have customer reviews by ranking those websites higher in the search engine results. The problem is, unless the testimonial on your website is actually coded as such, Google will not be able to distinguish it as a real review and your business will not be given any credit for it.
New website reviews + new website content= Happy search engines
You see, there is a new thing called schema.org, which allows information on websites to be specially coded in such a way that the search engines will understand what type of information it is reading. The GetFiveStars testimonial tool has the special schema.org for local businesses built into it, which specifically tells Google that it is looking at a real online review for a local business. Regularly posting new reviews on your website, via the GetFiveStars testimonial tool, is a great way to boost your website search engine rankings. And in the eyes of Google, a good review on your website is just as powerful as a bad review on your website- both help your online rankings.
Coding reviews with schema.org, is not a simple task. Don’t ask me how to do it. I don’t know how. That’s why I use and love GetFiveStars.
What type of business is it good for?
Like it or not, if you have a business, whether it’s online or at a brick and mortar establishment, you need to proactively monitor your online reputation. A bad review can kill your business very quickly. Google makes the rules as to which websites will receive higher rankings in the search engines– and GetFiveStars will help you improve your site’s rankings.
GetFiveStars is perfect for all types of businesses: hair salons, lawyers, health clubs and gyms, realtors, dentists, restaurants, veterinarians, interior designers, chiropractors, contractors or massage therapists. You name it.
The benefits of GetFiveStars:
- Provides an easy way for you to follow up with your customers.
- Provides your customers an easy way to voice any problems or concerns with you.
- It posts new content to your website, without requiring you to lift a finger.
- It helps your business build good testimonials on the major online review sites.
- It improves your search engine rankings.
- When it comes to your business’s online reputation, it puts you in the driver’s seat.
Try GetFiveStars today!
Contact me if you are interested in the GetFiveStars online testimonial builder tool. It can be used on any WordPress or HTML site. A subscription to GetFiveStars is only $30/month, and there is no obligation or contract to sign. Cancel at any time. Give it a try today. I think you will really love it.
* Mention you read this blog post for free installation and set-up.