Hello, my name is Sue Bookhout and I’ve been a bad blogger.
There. I said it.
When it comes to my clients, I’m always singing the virtues about the benefits of blogging for businesses. The truth of the matter is that I’ve been really, really bad about it myself.
I know how good it is for attracting new customers. I know that businesses that blog see 70 percent more traffic on their websites. And I know how it is the easiest and most affordable way to improve search engine rankings of your website.
Yet, I haven’t been doing it.
Who Else Has These Excuses?
Lately, I’ve been digging into the things that are holding me back in my business and I’ve made some very poignant discoveries. One of which is the desire to achieve perfection with everything I do. Before I put something out there for the whole world to see, I want to make sure that it is a reflection of my best work.
You’ve heard the sayings: “Anything that is worth doing, is worth doing well.” Or, “If you aren’t going to do it right the first time, don’t bother doing it at all.”
I was raised on these words.
Doing things well is an admirable trait. I’ve learned, however, that this mindset can be very dangerous for your productivity.
In my case, my desire to achieve perfection with everything I do has locked me into an unhealthy habit of waiting for that perfect time to write. I want every blog post to be my best.
So instead of compromising my perfection I’ve come up with all sorts of excuses to put off my writing.
The truth of the matter is, there is never enough time to write and there will never be a perfect blog post.
It is easy to forget that the best writers didn’t write their book on their first try. The exact opposite is true. Their first draft was likely horrible. But after several drafts, lots of time and the help of some great editors they were able to publish a best-selling book.
The Hardest Part is Getting Started
You might not be trying to write a book, but my point is that great writing comes with practice. The more you write, the easier it gets. The hardest part is getting started.
Without a first draft, there will never be a final published book– or a simple blog post for that matter.
Inherently we worry about what other people think about us. We worry that we’ll sound stupid. Or perhaps that we’ll be criticized.
But look at it another way. If you went to someone’s website and saw that they published a weekly blog post it’s highly unlikely that you would think, “that person sounds stupid.”
No. More likely you’d be impressed by their efforts. Maybe you’d event experience a little content envy (that’s fodder for another blog post).
In all likelihood, it was the BLOG POST that brought you to that individual’s or business’s website in the first place.
If You Gripe About the Cost of Advertising…
It can be very scary that with the simple touch of a button we can put our thoughts out there for the whole world to see. Consider, however, how lucky we are to live in a time where we all have the ability to be publishers.
It wasn’t that long ago that publishing was limited to newspapers and magazines.
Less than ten years ago the only people who were published authors were the lucky few who were accepted by a traditional publishing house.
Advertising was limited to those who could afford advertisements.
The Internet levels the playing field. We all have the ability to be publishers.
As for your business, blogging is free advertising. And unlike newspapers or magazines, which quickly end up in recycling bins, blog posts live on forever. A single blog post has the ability to work for you to attract customers for years to come.
Consider this: if you publish a blog post once a week, by the end of the year you will have 52 “advertisements.” It’s a great thing.
There’s No Better Time Than Right Now to Kick Your Perfectionism to the Curb
I know from experience that there is a certain amount of stress that comes along with perfectionism. Getting stuff done– such as writing and publishing my blog posts– will invariably give me a sense of accomplishment and relief.
So get to work. Plain and simple. Now is the time to say goodbye to your perfectionism.
How Has Perfectionism Affected You?
I want to hear about the things that hold you back. How have you learned to deal with perfectionism? Leave a comment below and let me know what you think.