About Sue Bookhout

Sue Bookhout, SB Media Group, LLCIf you are looking for a copywriter with a good head on her shoulders, look no further. To each and every project, I bring a wealth of real-life experience.

A born outdoorswoman

All my life, I've loved the outdoors: the woods, the wildlife, the water. In 1994 I graduated with a bachelor of science degree in Natural resources from Cornell University.

For several years, I worked as a research assistant in the forests in the Northeast, and later, the Rocky Mountains.

On-the-job crash course in business

As the Director of Operations at the Aspen Global Change Institute in Aspen, CO, I handled all the day-to-day business, including the bookkeeping, grant management, website management, IT problems, conference coordinating, writing, editing, publishing, as well as the marketing for our summer public lecture series.

As part of my job training, I traveled to Palo Alto for Stanford University's Publishing on the Web seminar and I completed a Mini MBA in Non-Profit Management through the University of St. Thomas.

My business, marketing and web design skills grew ten-fold in my four years at AGCI.

It was an exciting time in marketing

After relocating to nearby Carbondale, Colorado in 2006, I started a new position as an account executive at Backbone Media, a leading public relations and marketing firm that specializes in the outdoor industry.

While at Backbone, I coordinated the public relations efforts and acted as the media liaison for several outdoor brands, including Gerber Legendary Blades, Brunton, Nite Ize, and my favorite, Sitka Gear.

Facebook was just getting started and only few people had even heard of Twitter. I started my own outdoor blog when blogging was still in its infancy.

It was time to start my own business

It must have been the right choice at the right time, because shortly after leaving to start my own business, Columbia Sportswear contracted with me to handle their media relations in their hunting & fishing category.

In 2011, I relocated back to Central New York State. Since then, here are a few of the freelance projects I've worked on:

  • Building & designing WordPress sites for businesses
  • SEO Copywriter for Bass Pro Shops
  • Setting up and running viral sweepstakes using Facebook Messenger ads, ManyChat and ViralSweep
  • Running a Shopify eCommerce print-on-demand store

Don't wait for the perfect time

If there is one thing I've learned, it's to never wait for the perfect time to get started.

There is no perfect time.

You just have to bite the bullet and get started.

It doesn't matter what you are selling, a solid product or offer needs well-crafted copy to move your prospects towards the sale.

Cornell alumni

Cornell University Alumnus

B.S., Natural Resources

Stanford Publishing on the Web

Stanford Publishing on the Web

Workshop Certificate

New York State Outdoor Writers Association

New York State Outdoor Writers Association

Webmaster & Member, 2011 - Present

University of St. Thomas

University of St. Thomas

Mini MBA in Non Profit Management

Book Your Discovery Call with Me Now

Book a risk-free 20-30 minute discovery call with me now. No selling. I promise. 😀 If we are on the same page and things seem like a good fit, then I'm sure we can work something out.