There are several different types of Facebook ads. Some of these ads campaigns have been well-thought out– some are simply draining the bank account of the person running them.
Facebook makes it fairly simple to get started with Facebook ads, but the reality is you could waste a lot of money if you don’t know what you are doing. So it’s very important to understand how Facebook ad campaigns work before you jump in head first.
Here are 4 tips to help you succeed with your Facebook advertising. Of course, there are plenty of others, but this is a good place to start.
#1 Define the Main Purpose of Your Facebook Ad Campaign
What are you trying to do? Are you trying to familiarize a new audience with your brand? Generate likes? Create sales? Your goals define how you run your ads. For example, if you want to generate sales the cost per click advertising is probably your best option. But if you want to create brand recognition then cost per impression advertising is likely your best option.
#2 Use the Ad Space Well
You are allowed 25 characters for your title and 135 characters for your body and an image. This means you are going to need to write tight ad copy. Take your time to edit, edit, and edit again.
#3 Monitor the Performance of Your Ads
Too many people put their ads up and then never look at them again, simply paying their bill and moving on. The trouble is if your ad isn’t performing well then you are going to be wasting your marketing budget.
A better approach is to create several ad sets in one campaign and then utilize Facebook Ads Manager and Facebook Reports to evaluate the performance of each ad. These two tools can tell you how many individuals have looked at your ads, how many have clicked on your ads, your click through rate, and more.
This information will help you make decisions about which ads to run, when to run them and a host of other marketing decisions– so be sure to fully utilize those resources.
#4 Facebook Business Blog
I’m guessing you’ve never heard of the Facebook Business Blog (https://www.facebook.com/business/news)- you certainly aren’t alone! Take a some time to read it because it is packed with all kinds of tips and tricks to get the most out of your Facebook marketing. In addition, Facebook has lots of video tutorials to help get you started.
These four tips are a great place to start learning about Facebook ad campaigns. If you’d like more one-on-one help getting a Facebook ad campaign started, contact us to discuss your options so that you can get started right away.